According to the recently revealed internal documents, tobacco giants started developing new smokeless products more than a decade ago. In conformity with the documents, the products had to contain no smoke, or peculiar tobacco odor, they also had to be fire-safe and readily available.
There are numerous ideas from creating special lotions and pills to toothpicks and snacks containing tobacco essence.
But, the most crucial ideas are now being implemented into life, as major tobacco companies started test-marketing their latest smokeless tobacco products.
The health organizations, as usual, claim that the new products are intended at minors, since they look similar to packs of Tic Tac, and have a nice smell, and an overall cute look.
Reynolds American, the owner of Camel, Pall Mall, Grizzly and other famous tobacco brands, introduced their Smokeless Camel Snus to several test markets across the nation to collect feedback from consumers, and according to the company’s spokesman, have no exact date of the Snus’ launch to general market.
“Camel Dissolvable smokeless items – Orbs, Strips and Sticks resemble chocolate candies,” admitted Chris Miranda, a Winston-Salem University Hospital doctor. “They may not look so appealing to children, but many children could mess them up with candies if finding them in mom’s purse”. It could end in severe poisoning for infants who accidentally ate 5-10 pieces of such smokeless tobacco products.
Jake, a Hooper teenager, said he’s tried Camel’s frost-flavored Snus, spit-free tobacco that comes in small, tea bag-like pouches. Snus, which also come in a mellow flavor, hit Utah shelves last year, packaged in a cell-phone shaped metal tin.
Snus are immensely popular among teenagers and younger adults, who are willing in trying tobacco, but don’t want to stink of smoke. Many of surveyed youngsters say they would definitely try smokeless products, because the have no smoke, and have a taste of mint, mellow, making them similar to ordinary chewing gums.
Reynolds spokesman, David Howard argues, saying that all the products bear warning labels, exactly like cigarettes, and on their packages it is written that they contain tobacco. Moreover, the smokeless tobacco products are selling in the same age-restricted sections in stores as ordinary tobacco products, and they even are packed in child-proof containers.
Tobacco-makers are marketing the smokeless items as the newest chance to have a shot of nicotine anywhere the smokers want to. For, instance, advertisements for Ariva, a dissolvable tablet, containing tobacco, sold in several flavor varieties featured several testimonials from ex-smokers, among which was a high-school soccer coach who used it in order to avoid puffing in presence of minor pupils.
”I’m not quitting my habit,” said the advertisement of the smokeless product, ”I’m simply adjusting to current reality.”
As smokers are being exorcised from the majority of public places, anti-smoking organizations are concerned that more smokers will switch to smokeless tobacco products. Another important factor is the alleged safety of the smokeless tobacco, but the research carried out by Smoke-Free Kids shown that consumption of such products could result in oral cancer and other diseases. Nevertheless, many doubt the reliability of this research, since it is fulfilled by one of the major adversaries of tobacco industry.
Whereas it is true that Snus were introduced to test-markets without through prior clinical tests, Reynolds spokesman said that they have the same contents as other smokeless products, sold by the company, like Grizzly snuff, top-selling snuff across America, that had been extensively tested prior to its introduction.