Imperial Tobacco, one of the world's largest cigarette manufacturers, got rid of the word "tobacco" from its name after over a century in business.
Imperial Tobacco Group PLC started to be Imperial Brands PLC from February, 8 this year.
The change of name was decided at the firm's yearly basic appointment of shareholders on February, 3 and came into effect since February, 8.
Imperial's ideas to change its name were declared towards the end of 2015, at which time it was cited in the press as saying that the rename 'better reflects the dynamic, brand-focused business that we are now'.
The manufacturer of Davidoff, Lambert & Butler, Golden Virginia and West cigarettes earned over £25bn in sales in its last financial year to the end of September, nearly totally from cigarettes, cigars and other tobacco-linked products.
The step by Imperial will boost speculation the firm could look to broaden outside tobacco into other consumer products.
Imperial received agreement for its name change from shareholders at its yearly appointment, on 3 February. The change included the holding company which is mentioned on the stock market, with all other enterprises and brands keeping the same title.
In a declaration, Imperial, which was created in 1901, said: "Imperial Brands better demonstrates the dynamic, brand-focused business that the company is now. Our business is developed around great consumer brands. Our growth and specialist brands are the important assets in our portfolio and we continue to concentrate on building the factor they make to our volume and income development. Consequently, physical changes will be minimal and mostly limited to our Bristol head office and corporate website. There won't be a worldwide rebranding."