British American Tobacco (BAT) is introducing a number of updates to its Pall Mall single capsule line from May 2016.
Readily available on the market in Kingsize and Superking 18s as well as Kingsize 10s, the Pall Mall renovations include more modern packaging and a new Taste Plus Filter.
The new filter includes a tube section for a firmer in hand feel and an advanced filtration.
The advanced Pall Mall collection will keep on giving a capsule in every cigarette.
With one in ten cigarettes bought in the UK now a capsule cigarette, continued innovation in this market is important, BAT brand manager Jason Chu said.
“After the successful launch of Pall Mall Double Capsule last year, we are thrilled to bring to market another global first for our Pall Mall range. The Taste Plus Filter is the best way to enjoy the fresh taste of the capsule,” he added.
Price Marked Packs for the enhanced line will carry on being accessible at £6.50 for 18s and £3.90 for 10s.