Menthol cigarettes have been growing in popularity in recent decades, as more adult smokers become loyal to the refreshing and delicious flavor of mentholated smokes, while the tobacco companies are launching new brands and creating new technologies, such as the innovative menthol capsule, in order to keep up to the expectations of adult customers.
According to the recent polls, adult female smokers across Europe are turning to slim or super slim and light menthol cigarettes, which are gaining market share lately.
Here is the list of the top-selling menthol cigarette brands across Europe, based on the tobacco companies’ earnings reports:
Esse. The flagship cigarette brand of the leading South Korean tobacconist, KT&G, has gained unbelievable popularity in recent years, as adult smokers appreciated its mild menthol flavor and supreme quality. Esse Super Slims Menthol has outperformed all competitors in 2011, becoming the top-selling cigarette brand in menthol category across the European market, and according to its manufacturers they plan to introduce this innovative tobacco product to North American markets as well.
Kiss. This brand has been on the top positions of both super slims, flavored cigarettes and menthol slims categories of the European tobacco market ever since its launch in 2005. Manufactured by Innovation Tobacco Co, Kiss Menthol offers adult smokers an outstanding combination of affordable price, fresh and delicious taste and great quality.
Glamour. Glamour was the first international brand to offer a super slim menthol cigarette, and it still continues to impress its loyal customers with innovations. Glamour Super Slims Menthol cigarette brand is considerably different to all other competitors, thanks to its elite and exclusive flavor. Packed in tiny, elegant packs with embedded flowers, these cigarettes deliver a calming and smooth smoke, beloved by many people across Europe.
Vogue. Vogue is a super-premium brand, manufactured by British American Tobacco. The flawless taste of Vogue Menthe and its chic quality permitted this brand reach the top positions in its market segment, and the reputation of the “golden standard” in slim menthol cigarettes. Though it is more expensive than other menthol cigarettes, Vogue is still enormously popular, being preferred by successful and confident women across Europe.
Karelia. Karelia is one of oldest tobacco brands in Europe, being launched Karelia Tobacco Company in 1888. Though the brand offers many versions, differing by size and strength, Karelia Slims Menthol has been by far the most popular style, thanks to its delicate flavor and ravishing quality.
Kent Convertible. This innovative tobacco product launched by British American Tobacco earlier in 2011, created a major stir on the European market, since adult smokers switched to this one-of-a-kind cigarette from both regular-flavored brands and menthol-flavored ones. The secret of the new Kent Convertible brand is simple – a small capsule filled with menthol flavoring, which allows smokers to choose between menthol and non-menthol flavors during the process of smoking.